Screen Location : Kelana Jaya, Petaling Jaya, Selangor (LDP Highway, Nearby Jabatan Kastam Diraja Malaysia)

Screening Hour : 18 hours from 6.30am to 12.30am

Daily Exposures : Minimum 432
Monthly Exposures : Minimum 12,960

Content Cycle : Estimation 2.5 min / loop

Size : 40'(W) x  60'(H) with 1-sided

Pixel : 1,152 x 1,824

File Format : AVI, MP4, WMV

GPS Coordinate : 3.095611, 101.601194 

Estimation Traffic Flow : 18,000,000 / month

The screen is located at one of the major expressways, LDP Highway in Malaysia. One of the landmarks nearby the screen is Jabatan Kastam Diraja Malaysia. Expressway is a very strategic location to deliver message to large targeted audience instantly, and consistently. The traffic count of the highway is approximately 18 millions per month, thereby allowing more people to receive the information of the screen.

The Damansara–Puchong Expressway (Malay: Lebuhraya Damansara–Puchong) (LDP) E11, is a major expressway in Klang Valley, Selangor in Malaysia. It links major townships in Damansara and Puchong and shorten travel time between them. This expressway is part of the Kuala Lumpur Middle Ring Road 2 Scheme. Passerby who often use the expressway can always see the LED screen.

One of the best benefit of the LED screen advertising is the ability to operate under any weather, making it versatile to different unpleasant outdoor environment, such as heavy storm or fog. Another benefits brought by LED screen advertising is the capability to broaden a company's existing customer base.

Selangor is Malaysia's most populous state; it has the nation's biggest conurbation, the Klang Valley. Selangor's geographical position in the centre of Peninsular Malaysia contributed to the state's rapid development as Malaysia's transportation and industrial hub, creating jobs and attracting migrants from other states and from other Asian countries, especially Indonesia, the Philippines, Vietnam, Myanmar, Bangladesh, India, Pakistan and China. In recent decades, an influx of illegal immigrants, particularly from Indonesia, has also contributed to Selangor's population. 

Commerce, industry and services are a major contributor to the economy of Selangor, accounting for over 58% of the state's GDP. Several industrial sites produce electronic goods, chemicals and vehicles including Proton and Perodua cars. Imported vehicles from manufacturers including Toyota, Nissan, Volkswagen and BMW Motors are also assembled in the state.

Many international manufacturing companies have set up bases here. Among the industrial cities in Selangor are Subang Jaya, Shah Alam, Klang, Kajang, Rawang, Selayang, Ampang Jaya and Petaling Jaya. Port Klang plays a key role in the industrial development of Selangor because it is the busiest port in Malaysia. The services sector is the second largest contributor to GDP of 60.1% of the state.