Screen Location : Kelana Jaya, Petaling Jaya, Selangor (LDP Highway, Opposite Paradigm Mall)

Screening Hour : 18 hours from 6.30am to 12.30am

Daily Exposures : Minimum 432
Monthly Exposures : Minimum 12,960

Content Cycle : Estimation 2.5 min / loop

Size : 60’(W) x 40’(H)

Pixel : 1,152 x 1,728

File Format : AVI, MP4, WMV

GPS Coordinate : 3.106996, 101.596360

Estimation Traffic Flow : 18,000,000 / month

The LED screen is situated at LDP Highway in Kelana Jaya. LDP Highway is one of Petaling Jaya’s busiest arterial road to LDP and it is linking Damansara, PJ, Kepong to Sunway, Puchong and Kelana Jaya. The LED screen is surrounded by commercial centres within vicinity of Kelana Jaya, SS2, Taman Megah.

The nearest landmark from the LED screen is Paradigm Mall, which is situated right opposite to the LED screen.
In fact, expressway is a very strategic location to advertise a product due to the massive flow. Every month, the estimated traffic count at LDP Highway is approximately 18 millions.

Unlike traditional advertising medium, LED screen advertising does not require much investment in maintenance, as it is highly durable and versatile in unpleasant outdoor environment. Moreover, it has high resistance compared to normal billboard. Therefore, companies need not to allocate much resources in repairing it.

Selangor is Malaysia's most populous state; it has the nation's biggest conurbation, the Klang Valley. Selangor's geographical position in the centre of Peninsular Malaysia contributed to the state's rapid development as Malaysia's transportation and industrial hub, creating jobs and attracting migrants from other states and from other Asian countries, especially Indonesia, the Philippines, Vietnam, Myanmar, Bangladesh, India, Pakistan and China. In recent decades, an influx of illegal immigrants, particularly from Indonesia, has also contributed to Selangor's population. 

Commerce, industry and services are a major contributor to the economy of Selangor, accounting for over 58% of the state's GDP. Several industrial sites produce electronic goods, chemicals and vehicles including Proton and Perodua cars. Imported vehicles from manufacturers including Toyota, Nissan, Volkswagen and BMW Motors are also assembled in the state.

Many international manufacturing companies have set up bases here. Among the industrial cities in Selangor are Subang Jaya, Shah Alam, Klang, Kajang, Rawang, Selayang, Ampang Jaya and Petaling Jaya. Port Klang plays a key role in the industrial development of Selangor because it is the busiest port in Malaysia. The services sector is the second largest contributor to GDP of 60.1% of the state.