​Screen Location : Bukit Bintang, Kuala Lumpur (Above Bukit Bintang Flagship Store, Bukit Bintang Street, Bintang Walk)

Screening Hour : 19 hours from 7.00am to 2.00am

Daily Exposures : Minimum 432
Monthly Exposures : Minimum 12,960

Content Cycle : Estimation 2.5 min / loop

​Size : 41'(H) x 23'(W)

Pixel : 1,248 x 704

File Format : AVI, MP4, WMV

GPS Coordinate : ​​ 3°08'47.4"N 101°42'38.7"E

Estimation Traffic Flow : 9,000,000 / month

The screen is located at the center of the busiest KL Golden Triangle Area. The screen site is situated at the heart of KL shopping district, together with Berjaya Times Square, Sungai Wang Plaza, Imbi Plaza, Lot 10, Farenheit and Pavilion shopping mall. All of the shopping malls are located within walking distance from the LED screen.

Many business leaders prefer LED screen advertising due to its ability in reaching satisfactory number of targeted audience, which directly turns into an increment in profitability. The screen has high visibility, enabling passerby to spot it from near or far distance. Moreover, the LED screen can cause memory retention of the brands in customers mind, so that they remember the brand messages.

​LED screen advertising is one of the most effective mass communication methods as compared to other medium because it  projects images, video, and text which is differ from traditional methods. Besides, through this LED screen advertising, businesses can develop the impression and also the brand image as this method create the memory retention among viewers. The slice of memory and the impression will trigger the brand recognition and recall as things happened in the slice of audience life, motivating them to spend.

Kuala Lumpur is the cultural, financial and economic centre of Malaysia. It is also home to the Parliament of Malaysia and the official residence of the Malaysian King (Yang di-Pertuan Agong), the Istana Negara. The city once held the headquarters of the executive and judicial branches of the federal government, but these were relocated to Putrajaya in early 1999. However, some sections of the political bodies still remain in Kuala Lumpur.

Kuala Lumpur is one of the three Federal Territories of Malaysia, enclaved within the state of Selangor, on the central west coast of Peninsular Malaysia. Since the 1990s, the city has played host to many international sporting, political and cultural events including the 1998 Commonwealth Games and the 2017 Southeast Asian Games. Kuala Lumpur has undergone rapid development in recent decades and is home to the tallest twin buildings in the world, the Petronas Towers, which have since become an iconic symbol of Malaysian development.

Kuala Lumpur has a comprehensive road system supported by an extensive range of public transport networks, such as the Mass Rapid Transit (MRT), Light Metro (LRT), Bus Rapid Transit (BRT), monorail, commuter rail and an airport rail link. Kuala Lumpur is one of the leading cities in the world for tourism and shopping, being the tenth most-visited city in the world in 2017. The city houses three of the world's ten largest shopping malls.